Ecosystem: Effective digitization of the national tourism offer
CLIENT CHALLENGE: The Ministry of Tourism and Sernatur were seeking to enhance the tourism industry’s offer through the digitization of tourism SMEs, addressing the sector’s main gaps.
WHAT WE DID: We wanted to go beyond simply providing training to tourism providers. That’s why we developed a program for intervention at the local level (Los Lagos Region) and then nationwide, identifying gaps and challenges, and creating a platform that connected and matched different tourism providers with technology providers who could improve the tourist experience and internal management of tourism providers. Today, the platform https://conectaturismo.sernatur.cl/ remains active nationwide.