Design of new Products, Services and Experiences

CUSTOMER CHALLENGE: Gasco invited us to address a historical problem and challenge related to their installed capacity for better use and exploitation, for which an innovation approach was key.

WHAT WE DID: We worked with multidisciplinary internal teams from all over Chile in the form of innovation cells with whom we executed an innovation process from empathy and discovery with customers to the conceptualization of high-impact and differentiation initiatives.