Future Vision and Innovation Strategy

CLIENT CHALLENGE: As a result of changes in consumer habits due to the pandemic and the acceleration of digital tools and e-commerce, Watts called on us to collaborate on designing a strategy that would enable them to be a key player in the future of the food industry.

WHAT WE DID: With a participatory approach, we built their Innovation Strategy, which also included defining how to deploy in the world of corporate venturing. Additionally, we supported the creative process of products and experiences with multidisciplinary teams.